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dc.contributor.authorYurdakul, Incilay
dc.date.accessioned2019-12-30T06:13:36Z
dc.date.available2019-12-30T06:13:36Z
dc.date.issued2012
dc.identifier.issn1877-0428
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2012.06.478
dc.identifier.urihttp://hdl.handle.net/11655/21455
dc.description.abstractSocial responsibility campaigns as an approach to overcome accumulated social problems in the globalizing world will be examined from various aspects. Printed Media, mass media, electronic media will be explored in terms of their limitations and potentials. Problems/Issues identified in social responsibility campaigns, which have been the subject of both formal and informal communication and advertisement, will be analyzed from the aspects of design, creative strategy, target audience determination, processes, and results. Awareness phase in the social responsibility campaigns realized with the cooperation of advertising agencies and public and private sectors and non-governmental organisations will be examined in terms of problem determination, creative ideas, creative strategic design processes, solution suggestions, its reflection to the society, creating, consciousness phase and its implications. Themes chosen in social responsibility campaigns are global warming, women's rights, dimensions of domestic and social violence, preservation of nature and environment, education of girls, etc.
dc.language.isoen
dc.publisherElsevier Science Bv
dc.relation.isversionof10.1016/j.sbspro.2012.06.478
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectEducation & Educational Research
dc.titleCreative Strategies And Their Contribution To Social Consciousness In Social Responsibility Campaigns: A Course Model Proposal
dc.typeinfo:eu-repo/semantics/conferenceObject
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.relation.journal4Th World Conference On Educational Sciences (Wces-2012)
dc.contributor.departmentGrafik
dc.identifier.volume46
dc.identifier.startpage5573
dc.identifier.endpage5580
dc.indexingWoS


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