Türkiye'de Yeni Sağ'ın Vitrini Olarak Turgut Özal
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The purpose of the study is to approach Turgut Özal, who is at the focus of a variety of discussions such as “neoliberalism”, “new right”, “opening a new period”, and “ second republic”, as a “shop window” of political and intellectual developments of its era. The time spirit, particularly with the social and economic transformation mobilizing by the process of post-1980, is identified via the titles such as “living in a shop window” and “image period”. Addressing the time spirit requires to refer to the time of media which gathered richness, as the claim of the study is that addressing the representation of Özal on the print and visual media means the discussion of the representation of the new right in Turkey. With the 1980 coup's economic, political and daily exchange, Turkey turned into a shop window which is valuable as long as watching it with its extent while ignoring depth and details. In the 1980's, representation of that development in Turkey was political image of Turgut Özal which was reformed associated with his character and power as a solution. As media has opportunity to transmit created image to target group immediately, it is very significant for the political leader who is on the shop window.Since the November 6, 1983 General Elections, the political communication via the media has been effective for the politics of Turkey. Individuality in politics attributed significance to the leader image and made possible the winning of the elections for Özal, who used the media effectively. This situaiton has continued during the power of Özal, who took attention with his personality. Therefore, conducting a study covering 1983-1989 is to reveal both idea of the increase of political publications in election periods and the fact that Özal owes its presence to the image in the showcase.