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Endüstri 4.0 Sürecinin Teknoloji Kabul Modeli ve Teknolojik Yatkınlık Endeksi Çerçevesinde Davranışsal Açıdan İncelenmesi
(Sosyal Bilimler Enstitüsü, 2019)The main objective of this research is to make a study to describe the relationship between the structures of Industry 4.0 and the human behaviors by associating the Parasuraman's Technological Acceptance Model and Davis's ... -
ENDÜSTRİ 4.0 SÜRECİNİN TEKNOLOJİ KABUL MODELİ VE TEKNOLOJİK YATKINLIK ENDEKSİ ÇERÇEVESİNDE DAVRANIŞSAL AÇIDAN İNCELENMESİ
(Sosyal Bilimler Enstitüsü, 2019)The main objective of this research is to make a study to describe the relationship between the structures of Industry 4.0 and the human behaviors by associating the Parasuraman's Technological Acceptance Model and Davis's ... -
ALGILANAN MARKA KÜRESELLİĞİNİN ALGILANAN KALİTE VE MARKA PRESTİJİ ÜZERİNE ETKİSİ: TÜKETİCİLERİN KÜRESEL MARKALARA KARŞI TUTUMLARI ÜZERİNE BİR ÇALIŞMA
(Sosyal Bilimler Enstitüsü, 2019)The aim of this study is to determine the effects of perceived brand globalness, perceived quality, brand prestige on consumers' attitudes towards global brands. In addition, country of origin effect on perceived quality ... -
Marka Deneyimi Algılanan Risk ve Satın Alma Niyeti Üzerine Bir Uygulama
(Sosyal Bilimler Enstitüsü, 2019-09)The purpose of this study applied in the banking industry is to analyse the correlation between brand experience, perceived risk and purchase intention. Within the scope of the study, besides the effect of brand experience ... -
ÜLKELERİN GİRİŞİMCİLİK SEVİYELERİNE GÖRE SINIFLANDIRILMASI: UTADIS UYGULAMASI
(Sosyal Bilimler Enstitüsü, 2019-09)The fact that entrepreneurship can change, enhance or facilitate the world through an idea, makes it important for societies. This leads to a consensus on the promotion of entrepreneurship. However, supporting entrepreneurship ... -
Marka Deneyımı Algılanan Rısk ve Satın Alma Nıyetı Uzerıne bır Uygulama
(Sosyal Bilimler Enstitüsü, 2019-09-27)The purpose of this study applied in the banking industry is to analyse the correlation between brand experience, perceived risk and purchase intention. Within the scope of the study, besides the effect of brand experience ... -
MARKA KRİZİ ÇERÇEVESİNDE ÇEVRE BİLİNCİ, MARKA GÜVENİ, MARKA DUYGUSU, OLUMSUZ BİLGİYE KARŞI DİRENÇ VE TEKRAR SATIN ALMA NİYETİNİN İNCELENMESİ
(Sosyal Bilimler Enstitüsü, 2019-09-27)The purpose of this study is to explore the relationships between environmental consciousness, brand trust, and brand affect with repurchase intention and resistance to negative information in the context of brand crisis. ... -
ÇEVRİMİÇİ ANLIK ALIŞVERİŞİ ETKİLEYEN İÇSEL VE DIŞSAL FAKTÖRLER; TÜRKİYE VE GÜNEY KORE ÖRNEĞİ
(Sosyal Bilimler Enstitüsü, 2019-09-27)The main objective of this thesis is to examine the internal and external factors affecting online impulse buying of consumers in Turkey and South Korea. Factors influencing online impulse buying are classified as internal ... -
LÜKS DEĞER ALGISININ CİNSİYETE GÖRE FARKLILIKLARININ BELİRLENMESİNE YÖNELİK AMPİRİK BİR ARAŞTIRMA
(Sosyal Bilimler Enstitüsü, 2019)The aim of this study is to investigate whether perceived luxury value differ according to gender. For this purpose, the model proposed by Wiedmann et al. (2009) was examined. In this study, exploratory factor analysis and ... -
Mağaza Kişiliği ve Öz Benlik Uyumunun Mağaza Sadakati Üzerindeki Etkisi
(Sosyal Bilimler Enstitüsü, 2019)The aim of this study is to investigate the effect of store personality and self-congruity on store loyalty. The data was gathered from 250 participants for bookstores. Exploratory factor analysis was used to determine ... -
Ulusmerkezciliğin Küresel Kültür Konumlandırması ile Oluşturulan Reklamlara Yönelik Tutuma Etkisi: Irak-Türkiye Örneği
(Sosyal Bilimler Enstitüsü, 2019)This study investigates the intercultural effects of ethnocentric dimensions of consumers on their attitudes towards an advertisement made by positioning global consumer culture. Turkey and Iraq to investigate these effects ... -
Medyanın Finansal Okuryazarlık Üzerindeki Etkisi
(Sosyal Bilimler Enstitüsü, 2019)PAMUKÇUOĞLU,Kübra.Media Effect on Financial Literacy,Master’s Thesis, Ankara, 2019. As the time goes by, technology improves therefore the variation of financial products increases as well. The individuals requires ... -
EKOLOJİK TARIM VE KÜRESEL SÜRDÜRÜLEBİLİR KALKINMA HEDEFLERİ: OECD ÜLKELERİNDE BİR UYGULAMA
(Sosyal Bilimler Enstitüsü, 2019-09-24)Agricultural production, always had an important place in providing basic nutritional sources. With the industrial revolution, agricultural sector has rapidly enlarged and the usage of chemical inputs began with the principle ... -
ÇALIŞANIN KİŞİLİK ÖZELLİKLERİ VE PSİKOLOJİK GÜÇLENDİRMENİN İŞ MOTİVASYONU ÜZERİNE ETKİLERİ: TÜRKİYE VE YEMEN UYGULAMASI
(Sosyal Bilimler Enstitüsü, 2019)This study was conducted to reveal the effects of personality traits and psychological empowerment on the motivation of a sample of 165 participants from Yemen and Turkish NGOs. 82 of the participants were Yemeni and 83 ... -
Finansal TablolardanTeşvik Edilmesi Gereken Alt Sektörlerin Belirlenmesi: Makine Sektörü Çalışması
(Sosyal Bilimler Enstitüsü, 2019-09)International competition has been constantly on the rise as a result of relaxations in customs regulations and increase in free trade. To maintain their competitive edge, developed countries have now been increasingly ... -
TÜRKİYE'DE JEOTERMAL ENERJİ SANTRALLERİNİN EKONOMİ AÇISINDAN FIRSAT MALİYETLERİNİN İNCELENMESİ
(Sosyal Bilimler Enstitüsü, 2019)Turkey needs all kinds of resources for the economic position which is in a rapid growth trend. Due to the limited domestic savings, various studies are carried out by the public sector on the sustainability of the deficit ... -
ÜRÜNE AİT ÖZELLİKLERİN SATIN ALMADAKİ ETKİSİNİN TÜKETİM VE ENDÜSTRİYEL PAZARLAR İÇİN DEĞERLENDİRİLMESİ
(Sosyal Bilimler Enstitüsü, 2019)The aim of this study is to examine comparatively some product attributions that different consumer groups which are individual and industrial consumers give importance when making product evaluation and purchasing decision. ... -
Tüketicinin Türk Dizilerinde Yer Alan Kurgusal Markalara Yönelik Tutumunu Etkileyen Faktörler
(Sosyal Bilimler Enstitüsü, 2019)The purpose of this study is to measure the factors affecting consumers’ attitudes towards the fictional service brands that presented in Turkish TV series. Therefore, in this study, the effects of consumer's attitude ... -
ÖRGÜTSEL ADALET İLE SES DAVRANIŞI ARASINDAKİ İLİŞKİ: KÜLTÜRLER ARASI BİR ARAŞTIRMA
(Sosyal Bilimler Enstitüsü, 2019)The purpose of this study is to examine the effect of organizational justice on voice behavior. For this purpose, organizational justice and voice behaviour were examined within the scope of overall justice and dimensions ... -
Riskli Piyasalarda Yatırımcı Performansını Etkileyen Faktörler
(Sosyal Bilimler Enstitüsü, 2019)Recently, interest in the forex market has been increasing in our country as well as in the world. The forex market, which is an over-the-counter market, is the world's highest trading volume. What makes this market so ...
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