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Güncellik/Sıklık/Parasallık (RFM) Analizi İle Hedef Kitle Seçimi: Hava Yolu Sektöründe Bir Uygulama
(Sosyal Bilimler Enstitüsü, 2019)
The marketing world has now moved away from product-oriented work, has understood the importance of the customer and put the customer in the center and shifted the work in this direction. Nowadays, due to the technological ...