Kurum Kimliği ve İç Mekan Tasarımının Etkileşimleri: Bir Mağaza İncelemesi
Ölmez Topçu, Çiğdem
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The technology developed by the industrial revolution has reshaped urbanization by affecting social and economic structure, daily life and consumption habits. In 20th and 21st century, consumer products began to be designed according to the demands and tastes of different economic and social classes. The concept of branding and branding has emerged in order to differentiate institutions from others within this diversity. The first impression on the customer is provided through corporate identity studies and it is maintained by creating a brand image. The quality of service and the brand value formed with satisfaction turn into customer loyalty. Organizations and brands believe in the power of design to reach their target audiences. The principles of visual expression, graphic design, product design and interior design are utilized. The store is where the brand meets and communicates with the customer. For this reason, corporate identity works are also reflected in the store interior designs where the product is presented to the customer. The criteria such as the location of the stores, store window, material, texture, color selection, furniture and fittings elements, lighting design, ventilation and air conditioning affect the perception and comfort of the customers. As a result, the profession of interior architecture and interior design plays an important role in reflecting the corporate identity. In corporate identity studies, significant recognition and retention are provided by using interior design elements. The field study includes brand identity anaysis and interior analysis of an international brand. All the subjects discussed in the research were evaluated and sampled by field work. As a result, although multiple disciplines that make up the store space work technically meticulously, it is job of the interior architecture discipline to combine them with a design language integrity.