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Werbetexte Im Interkulturellen Vergleich. Eine Kontrastive und Linguistische Studie Zu Werbetexten Aus Dem Deutschen und Türkischen

Acar, Gözde (Sosyal Bilimler Enstitüsü, 2015)

Acceleration of international trade has led to the development of international marketing. Different cultural structures of international markets have necessitated modifying the marketing strategies and commercials of ...